Mar 31, 2022
In Political Forum
Let me first take you through Phone Number Database some of the new features of GA4. Customer journey for buying a car. Event tracking without tag implementation, also cross-device Google is moving away from measuring sessions and focuses on events. In this way it makes future-proof (and especially privacy-oriented Phone Number Database data collection possible. This way of measuring is new to websites, but has already been used for mobile apps with Google Firebase. By measuring actions on a website as Phone Number Database events, tracking them becomes a lot easier. For example, with the implementation of GA4, Google has implemented a large amount of automatic events that you previously had to set up in GTM. In GA4, these events Phone Number Database are automatically collected with the base site tag. This includes events such as searches, downloads, scroll depth and video engagement. Another major advantage of this new way of measuring in GA4 is that cross-platform/cross-device measurements are also possible. Using Phone Number Database Google's Powerful Algorithms In GA4 there will be more focus on Google's machine learning algorithms. This gives you as a user access to automatically generated reports and insights that Phone Number Database are much more relevant. By using algorithms, Google can make predictions based on the incoming data. Think of a prediction of Phone Number Database what the results of a certain campaign will be, the predicted churn rates per channel or the potential revenue across different segments of your target group. These so-called predictive audienceswill play a greater role within GA4. Google is also putting more focus on the integration Phone Number Database between this data in Analytics and Google Ads. In this way it helps you as a marketer to approach the right target group. These predictive audiences are a first glimpse behind the scenes of Google's predictive algorithms.